Why Do Headlines Really Matter?
Headlines are underrated, in my opinion. Of course everyone is going to logically say they're important, but how important are they? Well, they're what grabs a reader's attention. A headline is made of two parts, a teller and a teaser. The teller is a small bit of information on the topic, while the the teaser is what attracts the reader's attention. You can have all kinds of hooks in a teaser, like onomatopoeias and puns, personal favorites.
There are several kinds of headlines though, as follows:
- Wicket, two or more secondary lines above the primary
- Tripod Pattern, two or more secondary lines beside the primary
- Kicker, one line of secondary above the primary
- Hammer Pattern, and one or more secondary lines below the primary.
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